The enduring tradition of hand crafted Bolognise corsetry has become the hallmark of all La perla products. The designer Ada Masotti opens a corset boutique in Bologna with a promising name - La Perla. The name was inspired by the jewel-lined case with red velvet in which the first products were delivered.
After starting with traditional skin-tones, La Perla introduces new colored lingerie. Additionally, La perla introduces a series of co-ordinates in pure “B.B. style” in woven, chequered, and flowered prints with lase inserts, and a range of co-ordinates that match black lace bras with girdles of coloured flowers.
Many years of success in the lingerie industry, La Perla is poised to enter the world of swimwear fashion with the brand La Perla Beachwear, combining charming aesthetics with a continued search for new designs and constant inspiration from Haue Couture. In the same year, La Perla presents the first triangle bra in a silk nightgown.
By now, La Perla has become a large group specializing in different areas oflingerie and swimwear. This important know-how allows La Perla to diversify. the brand leader La Perla is joined by Mallizia, which over the course of years begins to define its own identity, as well as the swimwear brand Annaclub.
La Perla inaugurates a new, imaginative style: a determined and spectacular woman, portrayed in poses that indicate decision and self-confidence while wearing lace and tulle matched with a variety of accessories like shoes, jewels, jackets and hats. A stylistic choice that highlights the advance of lingerie into the world of fashion.
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