Agent Provocateur believes that passion and intimacy should be indulged, and that exploring your inner desires and fantasies profoundly enriches your life.
Agent Provocateur was founded by Joseph Corré and Serena Rees. Corré is the son of British fashion designer Vivienne Westwood and Sex Pistols' ex-manager, Malcolm McLaren. In June 2007, Corré was awarded the MBE for his services to the fashion industry in the Queen's Birthday Honours list. However, he controversially rejected the honour in protest of outgoing Prime Minister Tony Blair's actions regarding Iraq and Civil Liberties.
The shop originally bought plain styles from smaller sources and enhanced it creating a very unique style of individualism which mirrors that of McLaren and Westwood with their own shop, SEX.
The company is known for producing controversial adverts, such as those released in December 2001 featuring pop singer Kylie Minogue. The advert, which was shown only in cinemas, pushed the envelope on sexual innuendo in advertising media and demonstrated the power of internet based viral marketing.
Lingerie by Agent Provocateur has become popular with celebrities such as Paris Hilton, Christina Aguilera, and Carmen Electra[3], and the company often features high profile celebrities to promote its fashion campaigns. In previous years these have included Kylie Minogue (2001) and for the second time Kate Moss in 2008 (she previously appeared in ads in 2006). "Agent Provocateur", the line's first perfume, was launched in 2006. Hollywood actress Maggie Gyllenhaal took over for supermodel Kate Moss as the new face for the line in 2007.
Agent Provocateur Boutiques
London, City
London , Soho
Zurich
Paris
London, Knightsbridge
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